This seminar is equal parts water appreciation and highball experimentation as we discuss and taste several commercial bottled waters and the same whiskey soda made with each
Cross-promotion throughout the entirety of the process and celebration during Tales of the Cocktail 2026
The Annual Education Underwriting model allows brands to support the TOTCF Education Program through a holistic lens
we’ll highlight how thoughtful design can simultaneously elevate the guest journey and streamline the bartender workflow
Presenting Sponsorship Includes
Product Spotlight (Sponsorship Fee: $570.00) CAP Yr. Round This seminar is equal partsPRODUCT SPOTLIGHT: $550 Sponsorship Fee + $16. 50 Sustainability Fee EXTRA! EXTRA, READ ALL ABOUT IT Sponsors will achieve maximum visibility through a dedicated spotlight in our monthly partnership newsletter (shared with over 250+ sponsors!) and premium placement on our Preferred Vendors List. This opportunity is ideal for barware, equipment, ice companies, non alcoholic brands, juices, syrups, or any other non traditional partner that can offer